GIULIANA IPPOLITI
Conversational UX Designer
Generative AI | LLM | Linguistics | NLU/NLP
They trusted me
Collaborated with Garaje de Ideas and The Cliff
Decathlon, Elliot
I craft personality, tone of voice, and conversational flows for the Legal Department
Iberdrola, Ibe
Designed decision-tree conversations to sell Electricity Plans and handle FAQs.
Soy Maratonista, Bot
Conversation design: ITR, decision tree, gamification
Video Game Narrative Design
Story creation, narrative arcs, character development, world-building, and mission design
All-in-one knowledge Bot – Conversational Design
Since 2018, I’ve worked with diverse businesses around the world on conversational Design and often shared resources on chatbot design.
I created this all-in-one knowledge bot—a hub that gathers my experience and go-to tools for building better conversations.
Redesigned the UX/UI of two Financial Management systems to support financial analysts in conducting compliance analysis, portfolio management, metric comparison, and credit rating ↗︎
Product Designer – Vodafone, Spain.
Redesigned the Plan Configurator to streamline user selection and improve conversions. The tool enabled customers to personalize Vodafone plans by choosing their preferred fiber option, mobile line type, and additional services such as streaming platforms (e.g., Netflix, Max). The goal was to create a seamless and intuitive experience that empowered users to build tailor-made plans according to their needs.
UX/UI Designer – Puratos, Belgium
Designed the Document Library to provide customers with easy access to the most relevant product documentation, including invoices, credit notes, shipping details (packing lists and delivery notes), as well as marketing materials for future purchases. The library is seamlessly integrated into each customer’s private area, ensuring a centralized and intuitive experience.
Redesign the appointment page to increase sales. Through research, data analysis, and the implementation of targeted solutions, scheduled appointments increased by 200%, reaching 119,000€ within two months ↗︎
About me
I have a dog-son named Nene José. My favorite food is scrippelle ‘mbusse, a traditional soup from my grandparents’ region, Abruzzo. I’ve also written two children’s stories and an LBT+ short story.
I enjoy walking and spending time with friends. I wish I had as much time as before to play PlayStation, and one day I plan to travel across Africa in a caravan.
